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2019: Promoting Media Literacy in education and learning

In 2019, for the first time, the campaign in Serbia was organised by the Media Education Centre. The campaign in Serbia had the idea to promote Digital and Media Literacy as a part of the process of Sustainable Development and Global Citizenship Education. Most of the activities focused on the wide scale of stakeholders, from high school students to governmental decision makers.

There were different events and activities in different places in Serbia, in big university centres but also in small towns in different places in the country.

The goal was to teach the audience how to create new digital tools for the new model of education for sustainable development, and one of the targets was to start inter-generational educational cooperation and partnership between formal and non-formal education.

The main activities during the ALL DIGITAL Week in Serbia had three main directions:

  1. direct training of the High School and University students on Digital, Media and Information Literacy,
  2. encouraging inter-generational partnership in the process of achieving new literacies and
  3. promotional activities with a wide scale of stakeholders (schools, universities, government, public authorities, and many CSOs). The main tool for all activities was the internet and social networks.

This year the activities of the European Media Literacy Week were connected with ALL DIGITAL Week and that  gave three weeks of activities. Some of the highlights:

  • Digital Literacy for Sustainable Development in Rural Environment of Serbia.
  • First time with partners from Novi Sad Voluntary Service Media Education Centre started with Digital Volunteering, and this is an important tool that will be developed for many future activities,
  • Excellent cooperation between young and older participants, participants from big cities and villages;
  • High interest of the Government and Governmental Institutions; all key Ministries were interested in all segments of activities. At the final presentation of the All Digital Week in Serbia, representatives of the four key Ministries and representative of the Office of the Ministry without portfolio for Sustainable Development took part.
  • Many local authorities and their representatives express interest in Digital Media Literacy
  • Four events were organized with Delegation of EU in the EU info Centres, two in Belgrade and two in Novi Sa.

Altogether, there were 36 events organised by 18 partners involving 1,800 people.

Some examples of the media coverage:

Contact:  Miomir Rajcevic

 


2019:

  • Overview of ALL DIGITAL Week commitments and activities in Serbia – see below

2018:

2017:

2016:

2015:

2013

2012

2011


2019: Promoting Media Literacy in education and learning

For the first time, the campaign in Serbia will be organised by the Media Education Centre. It is a non-political, non-profit NGO with the mission to promote role of the Media, Peace and Information Literacy in the transition to sustainable ways of living and a global society founded on a shared ethical framework.

Media Education Centre collaborates with the Intergovernmental Working Group for Media Literacy in Serbia, which includes various Ministries, National Institute for Development of Education, Serbian and Vojvodina Public Service Broadcasters and more than 40 different CSO working in field of Media, Digital Literacy, Media Literacy and new models of Education.

For the ALL DIGITAL Week, Media Education Centre will hold a series of Media Literacy workshops in different parts of Serbia as a part of the national campaign about the importance of the creation of the new digital tools for development of the Global Citizenship Education and Education for Sustainable Development in Serbia.

Participants will be future online-virtual volunteers who then will help in dissemination and visibility. The workshops will be the combination of online and face-to-face activities. Lessons of the experts will be online, available for all who are interested in the topic. Practical work in every place  will be organized with members of the network.

Media Education Centre plans to involve 9 event organising partners to 1,200 people in the training activities.

Contact:  Miomir Rajcevic

 


2018: Improving digital skills of the nation – partnership for prosperity

Already a partner every year since the very beginning of the campaign in 2010, the ALL DIGITAL member International Aid Network (IAN) was again the Serbian national partner for ALL DIGITAL Week 2018.

ALL DIGITAL Week 2018 in Serbia engaged a record number of over 10,000 people who took direct part in numerous activities of the campaign coordinated by IAN Telecentar, Education Department of the local civil society organisation – International Aid Network.

Kraljevo – programming

Each year the pool of local partners has been growing and as a result also the number and quality of activities organized. This year, 90 local partners joined the ALL DIGITAL Week investing creative efforts to bring the benefits of ICT closer to primary and secondary school students, but also to professionals working in education as well as the elderly.

Local partners, led by primary and secondary schools, and including civil society organisations, public libraries, and professional associations joined the campaign. They designed various activities in more than 50 towns and villages, adjusting the activities to the needs and specifics of their local community. Educational and creative use of digital tools and resources was focused on highlighting the importance of digital skills and strengthening digital participation of citizens. People of all ages took part in creative workshops, e-skills seminars, a variety of lectures on children Internet safety and advanced use of the Internet, public lectures for the elderly, free e-courses and other.

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Schools, the most numerous campaign partners, devoted significant attention to online safety events, using interactive presentations, games, and even making videos on this topic.

On the other hand, elderly, as the most digitally excluded group in Serbia, were not neglected during the campaign. A number of schools organised inter-generational knowledge exchange workshops where the pupils helped their grandparents and elderly neighbours to acquire basic e-skills and conquer the space of internet for the first time. Grateful for the new knowledge acquired, the elderly shared some of their skills, such as waltz dancing.

Kraljevo – checking their skills with Skillage

Traditionally, IAN Telecentar organised a competition for the best photo, video and for the most active partner during the campaign in Serbia. A number of extraordinary photos and videos were produced, and the winners are to be announced soon!

IAN Telecentar is extraordinarily proud of all their partners, devoted and committed activists who encouraged digital inclusion and empowerment of over 10,000 people in their communities who took part in events organized during the campaign. Special gratitude goes to school teachers who represent the pillar of the campaign in Serbia and act as the leaders of digital empowerment of children and youth thus opening the world of numerous opportunities for them.

Pancevo

Media Coverage

IAN has tracked 128 media instances about the campaign. Here are some examples:

Contact: Ms Gordana Stankov Stojilovic


2018: Improving digital skills of the nation – partnership for prosperity

Already a partner every year since the very beginning of the campaign in 2010, the ALL DIGITAL member International Aid Network (IAN) is again the Serbian national partner for ALL DIGITAL Week 2018.

This year ALL DIGITAL Week campaign will offer the citizens of Serbia a range of activities to help them enhance their digital skills and bring new internet users online.

IAN’s main partners will be primary and secondary schools (more than 150), followed by libraries, associations of citizens and professional associations engaged in ICT promotion. They will all organise a wide spectrum of activities for their beneficiaries (pupils, students, ICT teachers, parents, unemployed, general population, etc.), aimed at raising people`s digital competences. Activities will target people of all ages, from kindergarten children to seniors.

Creative teachers from primary and secondary schools as well as librarians, NGO activists and professional associations throughout the country will organise activities, such as:

  • ICT Training and coding classes for children
  • Promotion of online learning
  • First click for seniors
  • Promotion and use of Skillage and YouRock
  • Online safety for kids
  • ICT workshops for teachers
  • e-Participation training and events

IAN and its partners will promote the campaign through various channels including: social media, websites and traditional electronic and print media. Communication will target wide audience of all ages, planning to reach at least 10,000 people.

Together with its 70 partners, IAN plans to engage 8,000 people in the ALL DIGITAL Week 2018.

WEBSITE: http://onlajnnedelja.telecentar.rs/

Contact: Ms Gordana Stankov Stojilovic


2017:

Activities of this year`s, eighth in a row, Get Online Week in Serbia will be focused on raising citizens` awareness about the online services, internet safety, promotion of digital jobs and encouraging the youth and the unemployed to enhance their digital skills.

Already a partner every year since the very beginning of GOW in 2010, International Aid Network (IAN) was again the Serbian national partner for Get Online Week 2017.

During the Get Online Week 2017 IAN Telecentar and its partners put focus on raising awareness about the importance of IT skills and starting with learning these skills from the primary school. On the topic of Employment and Entrepreneurship, they organized ICT and jobs events for unemployed young people and single mothers. Promotion of Skillage and YouRock employability portfolios was organized for students and youth at schools, in their organization and through the social media. IAN will continue with the competition Best Coding for kids, where kids from primary school would learn basics of coding during the GOW and after that compete with their apps for the award.

Basic ICT courses for seniors were organized with youth acting as e-facilitators. Women and unemployed young people attended e-Participation training and events. Youth at risk were invited to attend ECDL courses and take ECDL exams.

On the topic of Cybersecurity, Internet safety classes were organised for school children as well as workshops on data privacy and digital identity.

As for eServices, introductory workshop on available eServices in Serbia via eUprava web service, such as eCommerce and eHealth, was offered.

Together with its 50 partners, including Social Inclusion and Poverty Reduction Unit, primary and secondary schools, libraries, NGOs, ECDL Foundation Serbia, IAN planned to engage 4,000 people in the GOW17.

Contact: Mr. Ivan Stojilovic


Overview of commitments and activities for GOW16

Already a partner every year since the very beginning of GOW in 2010, International Aid Network (IAN) was again the Serbian national partner for Get Online Week 2016.

For the GOW 2016 edition, IAN organized ICT and jobs events for unemployed young people and single mothers. Promotion of Skillage and YouRock employability portfolios was organized for students and youth at schools, in their own organization and through the social media. IAN also for the first time organized Coding for kids, where kids from primary school learned basics of coding during the GOW.

Basic ICT courses for seniors were organized with youth acting as e-facilitators. Women and unemployed young people attended e-Participation training and events. Youth at risk were invited to attend ECDL courses and take ECDL exams. Internet safety classes were also organised for school children.

IAN involved around 50 partners: Social Inclusion and Poverty Reduction Unit, primary and secondary schools, libraries, NGOs, ECDL Foundation Serbia.

Contact: Mr. Ivan Stojilovic